In today's global marketplace, it is important to devote time and effort to develop a strong web presence at competitive prices to promote your product or service as a small business owner. In addition to maintaining a corporate Web site, too many successful entrepreneurs incorporate social networking sites like MySpace or Facebook into their marketing plans in order to generate traffic to specific websites.
Understanding the impact of social networking sites
It is important that you take the demographics of each social networking site when developing marketing strategies. MySpace is a favorite among teenagers and students keep in touch with friends and families. professional career-oriented to take advantage of Facebook to enhance personal portfolios focus on academic achievement and work experience.
Just a couple of years ago, MySpace, landed the top three most visited websites are listed, ranked sixth in the world. Facebook, most popular, the fifth most visited site in the United States and the eighth position in the world. Ranking of these two giants of social networking continue to grow in popularity, and many entrepreneurs are capitalizing on their popularity.
Despite the initial popularity of MySpace, Facebook is quickly replacing the 120 million plus active users, with about a quarter of a million users to add a personal profile of every day. Although the demographics of Facebook users are very different, the users 25 and over compromise the largest group of new users.
Application of social networking sites for marketing purposes
As a business owner, you will soon discover many exciting benefits assuming you're willing to put some sincere time and energy in marketing your products or services through a social networking site. You can build brand loyalty, establish a reputation with its customers in a more personal level, and strong sales even redirected back to your site. Facebook is definitely a marketing tool to be recognized as more and more small businesses and large corporations use the site for target marketing.
The first attempts by the owners of small businesses to market products or services successfully using one of the many popular online social networks like Facebook or MySpace can be a difficult marketing strategy. However, a much easier task for experienced business owners who know the ropes during the execution of social networking sites to promote new releases, product launches and create a loyal clientele. If you are interested in expanding its market in social networking sites, but no experience, consider hiring someone to help you get started. Experience helps a lot when you venture into the unknown efforts.
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